How to Rank Your Website on LLM? 7 Hacks!

Remember those days when ranking your website on search engines like Google was your main goal? Well, today we need to ensure that we rank on Google and LLMs. Why is that? While search engines maintain their position, large language models like ChatGPT, Gemini, Perplexity, and Frase are helping to generate text that sounds human. 

They are starting to gain importance in website ranking as internet users are increasingly turning to AI tools for information and reviews. This article will delve into the role SEO continues to play and the way forward to rank on LLM as well.

Why do you need to rank your website?

Your website is the doorway to your business, offering visitors information about your products and services, providing proof of your presence, guiding them on the next steps, and authenticating your online presence. 

Potential customers must be able to find your website so that they can take the next steps to complete their purchase. For that to happen, your website must show up at the top of the search results, which include search engines and LLMs. 

Seven hacks to help your websites rank high on LLM

In this section, we will take you through how you can improve what you are doing today and what you can do to improve rankings on LLM.

Hack #1. SEO remains the primary source to improve ranking

Even in the world of LLMs, Search Engine Optimization (SEO) remains the foundation for improving rankings. SEO helps you structure your website effectively, optimize it for mobile and audio searches, improve loading times, curate content to answer queries, and streamline the schema. 

Steps to ensure your SEO is on point:

• Audit the website to ensure a logical flow of pages, promoting a seamless user experience. Remove broken links and tighten the flow.
• Analyze whether the content answers questions logically, for both browser and audio searches.
• Look at the number of visits, time spent by visitors, and the pages visited next to determine where the content is slipping.
• Ensure that the website loads quickly without compromising on image quality and video features.
• Continue to monitor which landing pages resonate with visitors and experiment with different form formats to determine the most effective one.
• Refresh the content to ensure it remains current in terms of substance and context, thereby staying relevant.

Hack # 2. Get quality niche backlinks

You want visitors to your site to obtain all the information they need from a single source. To that effect, and to ensure that you rank on search engines and LLMs, you need to work on getting some quality backlinks that are niche. 

Ensure that you mark it as a do-follow link and enable opening in a new tab when someone clicks on it, to prevent visitors from leaving your site. Quality backlinks can include guest posts with authority, relevant features, and collaborative associations.

Hack #3. Add user-generated content

When people want to make a purchase decision, they would like to know that others have purchased the item and enjoyed it. Moreover, content generated by people instead of businesses rings true to authenticity.
Get snippets published by the product or service users on sites like Quora, Reddit, and other such forums. Users answer questions or participate in discussions on such sites, which helps add credibility to the product features being discussed.

Hack # 4. Legit citations add to authenticity

Like the content generated by users, authentic citations by tech experts who cite features and benefits of the product can add to the legitimacy of your claims about the product. Citations add more authenticity when the authority citing the product has some credibility of their own.

Hack # 5. Add context to the content

Often, when a business presents its case online, it tends to be blinded by the product development process and the benefits they have seen during this process. However, visitors to your site may need some context to grasp the benefits fully.  

For instance, if we are talking about a skid-free bike, then you need to set the context by explaining what led to the addition of this feature. Statistics about bikes skidding, causing accidents, and reports on the danger of riding bikes without this feature will add the proper context to the content you are adding.

Hack # 6. Include new insights in the content

When optimizing your content for LLMs, ensure relevance. There’s a formula that will help. Add around three-fifths of foundational content to ensure there is context, one-fifth of new information that is rare and unique, and one-fifth of value-added features like visuals, data, and expert commentary.

Hack # 7. Bring in reviews from authentic sources

We have examined users vouching for your product and experts citing its features. The next logical step is to ensure that you receive reviews from platforms like Capterra, G2, and Trustpilot. LLMs typically gather these references and present them to users when responding to queries about products or services. 

Final thoughts on the best strategy for your website to rank high

The above hacks have been curated based on experience and have proven helpful in improving your content’s ranking. 

Here are some factors that should be part of your content strategy:

• Always think in terms of answering questions potential customers may have, whether they use the text search or voice search.
• Remember that online visitors tend to browse rather than read; make your content browsable with infographics, tags, and useful headlines.
• Keep the language as simple as possible to make it easier to consume the content even while on the run or multitasking.
• Question each point you make to ensure that it is showcasing a benefit, which is the outcome of a feature rather than focusing only on the feature itself.
• Keep the purpose of the content in mind inform about the product, persuade them that your product is the solution to their problems, or close the deal by showcasing both the technical and financial aspects.
• Make the content shareable. Today, most online visitors enjoy sharing their thoughts, information, and interesting tidbits with their online social circle. This will help make your content viral without even trying. 
• Have people across the company, in various positions, weigh in on the message your content aims to deliver. Each content piece should have a clear and singular goal to resonate with the reader.
• Add sources and links to ensure the reader will get all the information they want from your content.

Want to learn how AI tools and LLMs can be leveraged in the best possible way? Stay tuned with AI Freaks Agency