Top 9 Content Writing Agencies in the World
Moving your business presence online is no longer a good-to-have option, but a must-have feature. And this is not limited to just having a website, but also adding content regularly to ensure that your content is refreshed and updated to stay relevant in changing circumstances.
However, content writing to rank on search engines and LLMs (large language models) requires specialized skills that not all businesses may possess. However, companies today are fortunate to have access to specialized services without needing to add to their team or increase their overheads.
This article will explore the best content writing agencies worldwide to provide you with viable options to help you get content writing services that will work for you. We will define what we mean by a content writing agency, a brief table comparing the leading SaaS content writing agencies, and why they rank among the top agencies.
What is a content writing agency?
A content writing agency is a service provider that creates content tailored to your business needs based on the brief you provide. The content writing agency will consider the goals you want to achieve with the content, your tone of voice, the buyer’s journey, and the buyer persona.
In most cases, the SEO content writing agency will work closely with the company to finalize keywords, write the content, and optimize it to rank on search engines, LLMs, and answer the queries that web visitors have. The intent can vary from educating the audience to converting them into viable leads.
A content writing agency will offer you various types of content, including blog posts, guest posts, website and landing page content, product fact sheets, flyers, brochures, gated content such as whitepapers, thought leadership articles, e-books, and case studies. In many cases, the SEO content writing agency will also provide content for social media to increase the content’s visibility.
The content writing agency will provide your business with access to content marketers, writers, copywriters, and editors to ensure the content meets the highest standards. Additionally, the content writing agency will also track the visits, time spent on the page, clicks, and movement to other pages to evaluate the content. If necessary, the agency will refine the content to ensure it resonates with the target audience.
The list of top content writing agencies
| Agency | Best suited for | Strengths | Pricing range |
| Verblio | SEO blog postsIndustry-specific writing | Offers human and AI-blended content by matching the writer with the niche | $80 to $400 per article |
| ContentWriters | Producing content at the enterprise level | Expert US writers who work on a pre-decided content calendar | $99 to $300 per article |
| Scripted | Providing freelance content as needed | Has a big pool of freelancers across various specialities | $149 to $999 per month |
| WriterAccess | Content that scales with the help of AI | Matching writers to the AI tool suited to the industry, as well as translation services | $39 to $99 per month plus the writer’s fees |
| Brafton | Digital content strategy and complete content services | Search Engine Optimization, content strategy, graphic design, and analytics | Custom pricing on a retainer basis |
| Compose.ly | Edited content that is optimized to rank on search engines | Experienced writers with expert editing services | $75 to $300 per article |
| Animalz | Provides SaaS content and thought leadership | Writing services based on extensive research and content strategy | Custom pricing |
| Express Writers | Offering niche technical content | Specializes in health, finance, legal, and technical content | $100 to $400 per article |
| Draft | On-demand content as per the client’s needs | Has a flat monthly fee and offers faster turnaround | $499 to $2499 per month |
What makes these content writing agencies the best?
We have selected content writing agencies based on the breadth of their expertise, their ability to respond to market changes, and their ability to adapt to their clients’ needs. The order in which we have ranked them is not indicative of their capabilities and is completely random.
#1. Verblio
This agency helps you grow your sales funnel with relevant leads with the help of unique content that will answer your audience’s questions, rank on search engines, and resonate with LLMs.
Best suited for:
Businesses that want to grow their business online with organic leads and quality content that will rank with search engines
What makes Verblio one of the leading content writing agencies?
When you work with Verblio, you get the option of content written with a combination of AI tools and expert writers who ensure that they deliver quality content at all times. Verblio’s strengths lie in the B2B, real estate, healthcare, and legal sectors.
#2. ContentWriters
Partnering with a wide range of businesses, agencies, and brands, this agency will provide you with high-quality content on demand. Their team of writers specializes in various realms and will produce content utilizing their efficient editorial services platform.
Best suited for:
It will suit digital agencies and enterprises of all sizes to scale fast and with confidence about the content quality.
What makes ContentWriters one of the leading content writing agencies?
If you are seeking content writing services from ContentWriters, you can be guaranteed content that is well-edited and curated. They believe in producing original content that answers questions your prospects have and meets search engine criteria.
#3. Scripted
With this Scripted, the process will start by looking at where your business stands currently and identifying the gaps that need to be filled. Once the new content is posted, the agency continues to monitor the numbers and modify the content as required, based on the insights gained.
Best suited for:
Since Scripted operates on a freelancer model, it suits smaller companies, like SMEs and startups that want to keep their budgets lean while still accessing quality services.
What makes Scripted one of the leading content writing agencies?
This content writing agency offers an integrated workflow, from the initial briefing to follow-up and lead closure. Scripted is not far behind when it comes to leveraging AI to make content production faster and marketing efforts scale quicker.
#4. WriterAccess
When you visit the WriterAccess website, the one point that strikes you first is their flair for grasping your attention with their interesting storytelling skills. They cleverly take you through the web growth journey while outlining their skills at the same time.
Best suited for:
If you are an agency that manages multiple accounts or wants to rely entirely on a content writing partner, then WriterAccess is for you.
What makes WriterAccess one of the leading content writing agencies?
When you seek original content, slick editing, and a dedicated manager managing your account, or want to go completely freelance, picking a different writer every time, you can rely on WriterAccess to do the job well.
#5. Brafton
With a well-crafted approach to content strategy, Brafton tackles the challenge of striking a balance between ranking well on search engines and effectively answering user queries. They help companies strategize their content marketing efforts for maximum effect.
Best suited for:
If you are a large organization with an extensive marketing and sales team that requires a strategic approach, then Brafton will be a good fit for you.
What makes Brafton one of the leading content writing agencies?
Brafton goes beyond content writing and provides you with additional content collateral, including imagery to support your marketing efforts, video creation, and other gated content assets. This means that your SEO and social media engines are fueled with viral content.
#6. Compose.ly
With an ever-growing team of writers, editors, and copywriters, Compose.ly offers a wide range of content writing services. They offer writers a comprehensive dashboard to manage their work and help ensure that clients receive quality content consistently.
Best suited for:
If you want to establish your brand across search engines and LLMs, then Composely is the agency that can support you consistently with quality content.
What makes Composely one of the leading content writing agencies?
With a team of US-based content writers, they provide consistent, high-quality content that is vetted by an editorial team to ensure accuracy, originality, and alignment with the intended purpose.
#7. Animalz
Whether it is creating brand awareness, breaking the SEO barrier, or generating leads, Animalz offers content support that includes distribution for maximum impact. Their unique selling proposition is to ensure that your content is compelling without sounding like marketing jargon.
Best suited for:
If you are a B2B SaaS company looking to establish your presence in the market with thought-provoking and informative content, then Animalz is the way to go.
What makes Animalz one of the leading content writing agencies?
Animalz maintains its position as one of the leading content writing agencies by ensuring consistency in quality and combining this with a solid strategy. They write content and offer tips on how others can improve the quality of their content.
#8. Express Writers
As the name suggests, Express Writers believes in providing their clients with expert writers who produce high-quality content and deliver results quickly. Moreover, their attractive and transparent pricing ensures that clients know exactly what they are getting with Express Writers.
Best suited for:
If your industry belongs to a niche such as healthcare, finance, or law, then Express Writers will suit your needs with their strict screening and hand-picking of writers with specific knowledge.
What makes Express Writers one of the leading content writing agencies?
As we stated earlier, Express Writers is on point with its content strategy, selecting subject matter expert writers for specific domains, and adhering to stringent editorial guidelines. Moreover, their writers are consistently updated on the latest trends in content marketing to ensure they remain current.
#9. Draft (formerly ContentFly)
Offering a simple, efficient, and quick content request process, Draft assures you of quality content as per specifications fast. The additional comfort of free revisions and edits makes the process more trustworthy and adds value.
Best suited for:
If you are a startup or agency in a hurry to create a large amount of content quickly without compromising quality, then Draft is the way to go.
What makes Draft one of the leading content writing agencies?
With the wherewithal to provide content within a shorter turnaround from experienced writers at reasonable rates, it is no wonder Draft features among the top content writing agencies. They even go so far as to promise a refund if you are not happy with the content.
How to select the right content writing agency for your business?
Selecting the right writing partner for your business will set your marketing machinery on the path to success. It can be a difficult decision, given the massive number of choices available. However, here are some simple steps that will make it easier for you:
- Evaluate internal resources to understand the gaps in the current content creation team.
- Analyze the parts of the content that can easily be outsourced without compromising your vision.
- Ensure you have an internal team that can coordinate with the content writing agency to achieve the best possible results.
- Determine the optimal synergy between outsourcing and in-house content creation. For example, SEO articles can be outsourced, whereas your internal team can handle a product factsheet.
- Calculate the costs, including opportunity costs (due to the team engaging in content writing instead of other marketing activities), fixed costs due to a larger team, and the downtime for producing all content from one source or another. This will let you get the right balance between in-house and outsourced content.
- Consider the budget, take a free trial, and review testimonials before making the final decision.
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